Twitch streamers, rejoice! The livestreaming platform just announced some major changes to their subscription revenue split that will put more money in partners’ pockets.
Starting June 1st, Twitch partners will receive 70% of subscription revenue, up from 50%. The catch? You’ll need to meet some requirements to qualify for the higher split:
- Stream at least 500 minutes over 28 days. That works out to about 18 hours a week, so regular and consistent streaming is key.
- Have at least 50 subscribers. Not too hard for most dedicated partners, but it ensures you have an established viewer base.
- Follow all Twitch policies. Obey their community guidelines, terms of service, and other rules. No exceptions.
- Be in good standing. Have no recent suspensions, Terms of Service violations or other issues. Twitch wants to reward partners contributing value to the community.
- Continue providing subscription benefits. Keep offering subscribers the perks and extras they pay for like subscriber-only content, chat badges, emotes, etc.
This new split is Twitch’s way of giving back to partners who put in the work to build a thriving channel. For those able to meet the criteria, 70% of subscription money represents a huge increase in your earning potential. Keep doing what you’re doing, give subscribers even more to love about your channel, and Twitch will keep the cash flowing your way. The future’s looking bright for streaming success!
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What Twitch Partners Need to Qualify for 70% Revenue Share
To qualify for 70% of subscription revenue on Twitch, partners need to meet some requirements. As a Twitch partner, you’ll want to pay attention to the following:
•Stream consistently and frequently. Twitch wants to see that you’re committed to broadcasting on their platform regularly. Aim for at least 3 streams per week, for around 3-4 hours at a time. Consistency is key.
•Have a substantial number of subscribers. While Twitch hasn’t released an official number, most estimates say you’ll want at least 1,000 active subscribers to qualify for the higher revenue share. The more subs the better!
•Build a loyal, engaged viewership. Don’t just focus on subs – work to create an enthusiastic, dedicated community. Engage with your viewers, be active in chat, and make your followers feel like they’re really part of the stream.
•Stream a variety of content. Twitch loves partners who provide diverse, entertaining content. Mix up your streams with different games, IRL streams, watch parties, and more. Keep things interesting for your viewers.
•Represent Twitch well. Twitch partners are ambassadors for the brand. That means following all Twitch’s guidelines, promoting Twitch when possible, and avoiding controversy. Stay positive and family-friendly.
•Apply for the higher revenue share. Once you meet the requirements, you’ll need to apply to Twitch directly to be considered for 70% of sub revenue. Be prepared to share stats on your growth and community engagement. With time and dedication, you can build a successful Twitch channel that qualifies for the best partner benefits. Stay consistent, engage your viewers, and don’t be afraid to diversify – you’ve got this!
How Much More Money Top Twitch Streamers Could Make
Top Twitch streamers stand to make a lot more money under the new subscription revenue share model. Streamers at the “Twitch Partner” level currently get 50% of subscription revenue, while Twitch takes the other half. Under the new model, streamers can earn up to 70% of subscription revenue by meeting certain milestones.
Big Name Streamers Will Earn the Most
The streamers with the largest, most dedicated audiences are poised to benefit the most from the increased revenue share. Streamers like Ninja, Shroud, and Pokimane, who frequently have over 10,000 viewers watching their streams, could make hundreds of thousands more per year with the 70% split. These popular streamers already make a significant amount from subscriptions, donations, sponsorships and ads, so the extra 20% from subscriptions would be very lucrative.
Smaller Streamers Have a Chance to Grow
While the biggest streamers will earn the most absolute dollars, smaller streamers have an opportunity to grow their income substantially under the new model. A streamer with 1,000 subscribers making $5 per month currently earns $30,000 per year from those subscriptions. With a 70% split, that income would jump to $42,000, a 40% increase. For streamers looking to make streaming a full-time job, that extra $12,000 a year could make a big difference.
Requirements to Earn 70% Are Achievable for Most
The requirements to earn 70% of subscription revenue seem attainable for most dedicated streamers. Twitch is asking for at least 25 hours of streaming per week, maintaining an average of 75 viewers, streaming on at least 15 unique days per month, and avoiding extended periods of inactivity. For streamers who already stream as their primary job, these thresholds should be easy to meet. Even for part-time streamers, achieving the 70% split could be a realistic goal to work toward.
While not all streamers will see a huge financial windfall from the new subscription split, for many the potential to earn significantly more money from their passion is an exciting opportunity. The extra revenue may allow more streamers to turn streaming into a viable full-time career and continue creating great content for their viewers. Overall, the changes seem aimed at benefitting and empowering content creators, which is good news for streamers and viewers alike.
Why Twitch Is Increasing the Revenue Split for Top Partners
Twitch’s decision to increase the subscription revenue split for top partners makes good business sense. As the platform has grown, top streamers have become more valuable. Offering a bigger cut of subscription money is a way for Twitch to retain these influential creators.
Competition from Other Platforms
Twitch faces increasing competition from other live streaming services like YouTube Gaming and Facebook Gaming. Top streamers, especially gaming streamers, have the potential to bring huge audiences with them if they switch platforms. By giving the biggest partners a bigger split of subscription money, Twitch makes it more enticing for these streamers to stay on Twitch.
The Power of Influencers
The most popular streamers on Twitch, especially in the gaming category, have enormous influence over their audiences. When a top streamer plays a new game, their viewers often buy and play that game too. When a top streamer tries a new product on stream, their viewers may go out and buy it. These influencers drive real business value for Twitch and its advertisers and partners. Giving them a bigger revenue split is a way for Twitch to tap into and amplify that influence.
Fairness for Other Partners
While 70% may seem like a lot, Twitch is still keeping 30% of subscription revenue from top partners. And the vast majority of Twitch partners will remain at the traditional 50% split. Twitch likely calculates that increasing the revenue share for a select few top influencers will not significantly impact its overall revenue and profitability. At the same time, it makes these key partners feel valued in a way that spurs them to remain active, engaged, and streaming on Twitch.
For Twitch’s biggest stars, the opportunity to earn 70% of subscription revenue may be too good to pass up. And for Twitch, rewarding its most valuable creators and influencers in this way could be a savvy strategy to maintain its position as the top live streaming platform. The extra money may be a small price to pay for the outsized impact these streamers have on Twitch’s success and growth.
What This Means for Smaller Twitch Streamers and the Platform Overall
Smaller Streamers Have More Work to Do
For smaller streamers, hitting the 70% subscription revenue split will require significantly more effort and time. With lower viewer counts and subscription numbers, achieving the required milestones to advance through Twitch’s program levels will be challenging. Many smaller streamers will need to double down on community building, increase streaming frequency and length, and promote their channels through other social platforms to gain more viewers and subscribers.
- Focus on audience interaction and engagement to build a loyal community. Respond to viewers, ask for feedback, play with subscribers, etc.
- Collaborate with other streamers to cross-promote to each other’s audiences. Host other streamers and participate in their chats to make connections.
- Diversify content and streaming times/days to attract new viewers with different interests and schedules. Don’t get stuck in a rut.
- Leverage platforms like Twitter, Instagram and TikTok to promote your stream and clips. Engage with viewers on those platforms as well.
- Consider offering additional subscriber benefits and incentives to drive more paid subscriptions. Emotes, badges, behind-the-scenes content, etc.
Opportunity for Twitch to Support Smaller Creators
This change provides an opportunity for Twitch to develop more initiatives and tools aimed at helping up-and-coming streamers grow their audiences and achieve success on the platform. Additional features like improved discovery mechanisms, mentorship programs with top streamers, and promotional spotlights on smaller channels could help more creators advance through the levels to claim a bigger portion of revenue.
Overall, while the new 70% subscription split is a great incentive and reward for established streamers and Twitch Partners, smaller and newer creators will need to hustle to reach that top tier. With Twitch’s support and their own hard work cultivating communities, up-and-coming streamers have a chance to someday join the ranks of Twitch’s most popular and profitable creators. The key will be patience, persistence and providing the best content and experience for their viewers.
Conclusion
So there you have it, Twitch partners. The bar has been set for what it will take to earn a bigger piece of the pie from those monthly subscriber fees. While the requirements may seem steep for some, the potential payoff down the road could be huge if you’re able to build a dedicated, loyal following. The key will be consistency, quality, and really engaging with your fans on a personal level. Give them a reason to not just subscribe but to keep coming back month after month. For those willing to put in the work, the opportunity is there to turn your passion for gaming and streaming into a full-time job and join the ranks of Twitch’s elite. The question is, do you have what it takes to make it to the top? Only you can decide if it’s worth betting on yourself.
